SMPL
New Delhi [India], May 13: In a deeply moving initiative for Mother’s Day, Sangbad Pratidin Digital launched a special campaign titled “Seemanta–A Mother’s Silent War,” shining a spotlight on the mothers of India’s martyred soldiers. The campaign has struck a chord across the country, offering a rare glimpse into the emotional strength and silent sacrifices of women whose sons laid down their lives for the nation.
The term “seemanta”–meaning border–takes on a layered meaning in this campaign. It not only refers to the physical frontlines guarded by soldiers but also alludes to the emotional boundaries navigated by their mothers. Hidden within the word is ‘Maa,’ symbolizing the invisible war fought by every mother who sends her child to defend the country.
Through powerful storytelling, emotional interviews, and compelling visuals, the campaign brought forward the personal stories of mothers who continue to live with the pain and pride of sacrifice. These women, often left out of public narratives of valor, were presented not just as grieving parents but as pillars of strength and symbols of unwavering patriotism.
A standout feature of the campaign was its innovative use of data visualization. An interactive experience mapped the journeys of fallen soldiers across India, connecting them with their mothers’ stories. This immersive format allowed viewers to understand sacrifice from an intimate, human perspective.
With over a million views across platforms, Seemanta quickly evolved from a digital tribute to a nationwide conversation. Defense families, educational institutions, and civil society groups engaged with the campaign, many sharing their stories of loss, courage, and resilience.
The campaign has been widely praised for its emotional depth and national relevance. By highlighting the often-overlooked role of mothers in India’s defense narrative, Sangbad Pratidin Digital offered a meaningful reminder this Mother’s Day: behind every soldier stands a mother who quietly fights a battle of her own.
Full campaign experience available at:
www.sangbadpratidin.in/mothers-of-india
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HINDI, MARATHI, GUJARATI, TAMIL, TELUGU, BENGALI, KANNADA, ORIYA, PUNJABI, URDU, MALAYALAM
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