PRNewswire
Mumbai (Maharashtra) [India], December 22: Quora concluded its three-city Quoraverse 2025 event series with a clear insight for marketers: AI can accelerate growth, but human judgment, creativity, and trust remain irreplaceable.
The Quoraverse 2025: Leveraging AI – Brand Stories and Learnings series, co-organised by Quora and exchange4media, brought together India’s marketing and technology leaders to explore how brands can harness AI while staying authentic. Across finance, technology, healthcare, consumer goods, jewellery, and food, one theme emerged: AI amplifies human insight, it doesn’t replace it.
Caption: Most Impactful Campaign award winners from Quoraverse Gurugram.
Key takeaways from Quoraverse 2025
AI as a co-pilot, not a replacement
Alok Arya of Equentis reminded marketers that AI output often lacks distinction without creative direction — it works best guided by a clear brand voice. Prasad Pimple from Kotak Insurance reinforced this, showing context-aware AI can boost efficiency and trust, with humans closing the loop. Akhil Suhag of CleverTap urged prioritising speed over perfection through rapid prototyping. Abhishek Seth of HP added that understanding AI systems, not just using tools, separates strategic marketers from reactive ones. Aditi Olemann of Cashfree Payments demonstrated how AI-driven creative production paired with human oversight scales content without losing emotional depth.
Trust and authenticity can’t be automated
Richa Singh of the Natural Diamond Council stressed that AI adds value only when it strengthens transparency and simplifies complexity. Arti Saxena from the World Gold Council warned that synthetic influencers can undermine credibility in high-trust categories. Rasika Prashant from Tata Soulfull highlighted AI-enabled personalisation that creates one-to-one moments without losing emotion. Madhur Gopal of Manipal Hospitals illustrated how AI can make healthcare communication clearer and more empathetic.
Operational excellence is the real frontier
Rajiv Dubey of Dabur showcased AI modernising traditional practices like Ayurveda, enhancing heritage rather than replacing it. Sajit Gopal of Jubilant Foodworks demonstrated AI’s impact on demand forecasting, logistics, and creative testing. Naved Chaudhary of Ingram Micro highlighted AI’s orchestration capabilities, connecting products, data, and people for smoother operations.
Human knowledge powers AI discovery
Neha Bagaria of HerKey emphasised inclusive AI design that builds trust and loyalty. From Quora’s Vinay Pandey and Gurmit Singh came the key message: as search moves to AI-driven, answer-first experiences, human expertise drives visibility. Brands investing in experience-backed knowledge are more likely to surface across emerging AI platforms.
Maintaining a human framework for intelligent growth
Across the three events, marketers agreed: the future of brand-building isn’t AI versus human — it’s AI guided by human judgment. Effective strategies combine automation with empathy, analytics with creativity, and data with storytelling. Platforms built on genuine human knowledge, like Quora, are increasingly central to helping brands remain visible, credible, and human in an AI-driven world.
About Quoraverse 2025
Quoraverse is India’s premier three-city marketing summit, hosted in 2025 by Quora in partnership with exchange4media (e4m). The event convenes leading marketers to explore AI’s impact on marketing, storytelling, and digital discovery, and recognises teams behind the year’s most impactful campaigns on Quora.
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